MMH    Topics     Warehouse    Safety

SIERA.AI: Forklifts with artificial intelligence can can prevent warehouse accidents

Invisible “co-pilot” can help protect forklift operators, nearby employees, product and infrastructure.

Editor’s note: The following is a release from SIERA.AI in recognition of National Forklift Safety Day.

Long before COVID-19 disrupted America’s supply chains, the pressures of high-speed order fulfillment in the nation’s warehouses were taking their toll. There are roughly 96,000 forklift accidents a year, 100 involving fatalities, costing an estimated to be $30 billion. That may not be the worst of it. With Amazon and Target Online reporting sales soaring 26 percent and 141 percent respectively, stress and fatigue-related accidents among forklift operators will likely continue to climb.

Austin-based tech startup SIERA.AI believes it has the solution: artificial intelligence (AI) empowered forklifts that detect risky behavior and unobserved risks and prevent accidents before they happen. SIERA.AI CEO Saurav Agarwal likens equipping forklifts with his company’s software to placing an invisible “co-pilot” alongside the operator that keeps him or her, other employees, product, and infrastructure accident-free.

“According to OSHA, the top reasons behind forklift accidents are operator-related. This includes traveling too fast, improper backing up, turning and braking; riding with a load elevated, and failure to warn pedestrians,” he explains. “We believed AI technology could put a stop to the safety crisis we’re seeing in warehouses and after more than three years of development on SIERA’s Safety System (S3) AI platform, we’ve determined it can.”

There are two components to SIERA’s safety solution, accident prevention and cloud-based data collection and reporting. Once a forklift has the S3 device and software installed, it automatically senses and stops the vehicle from colliding with people, pallets, totes, and racks without driver intervention. At the same time, the S3 software tracks the forklift’s movement and delivers real-time performance data to management for analysis and insight into behavior, accident-prone areas within a facility and how best to proceed. Any forklift, regardless of maker, can be retrofitted with SIERA.AI’s software.

“Humans, by nature, are accident prone. S3’s AI technology creates situational awareness so no matter how distracted or stressed a forklift driver is, safety can be maintained,” Agarwal explains. He adds that rather than being intimidated by the S3 software, forklift operators appreciate the support. “We’ve found that drivers who have had S3 installed on their forklifts modify their behavior and practice safer driving. Also, the data can tell a story that’s not always apparent such as poor floor layout or processes that unintentionally facilitate accidents, issues management can then address. Ultimately, it’s all about creating safe warehouse environments for all and reducing if not eliminating the unnecessary financial and humans costs.”

To date, five global companies have implemented SIERA.AI’s AI solution in their warehouse operations. This includes meatpacking, e-commerce warehouses, third-party logistics, and manufacturing.

Based in Austin, Texas, SIERA.AI provides software and IoT solutions for industrial vehicle fleet compliance, safety and automation. With its three cloud-based warehouse automation solutions, digital safety checklists, SIERA Safety Solution (S3) and Autonomous Mobile Robots, SIERA.AI seek to elevate all aspects of supply chain safety. Learn more at

Article Topics

Lift Trucks
Artificial Intelligence
Lift Trucks
National Forklift Safety Day
   All topics

Safety News & Resources

Improve safety and ergonomics with code-compliant stairs
Department of Labor announces national emphasis program aimed at reducing workplace hazards in DCs
Sensors give lift truck safety a boost
60 Seconds with Brian Feehan, President of Industrial Truck Association (ITA)
Mezzanine Safeti-Gates announces new design on safety gate
AR Racking makes its debut at ProMat 2023
60 Seconds with Christian Dow, MHI
More Safety

Latest in Materials Handling

Conveyor Equipment Manufacturers Association releases semi-annual statistics
Zebra study: nearly six in 10 warehouse leaders plan to deploy RFID by 2028
Conveying Strategies for Robotic Applications: How to Maximize Throughput
Combilift enters offshore wind sector with handling solution, collaborating with Siemens Gamesa
Kion Group partners with Li-Cycle to recycle lithium lift truck batteries in Europe
Record-breaking Pack Expo Las Vegas exceeds expectations
Dexterity AI and FedEx unveil robotics trailer loading technology
More Materials Handling

Subscribe to Materials Handling Magazine

Subscribe today!
Not a subscriber? Sign up today!
Subscribe today. It's FREE.
Find out what the world's most innovative companies are doing to improve productivity in their plants and distribution centers.
Start your FREE subscription today.

September 2023 Modern Materials Handling

Providers of automated packaging and carton right-sizing solutions have thrived by offering systems that deliver on labor and parcel shipment savings— now they’re looking to further evolve by looking to use lighter materials and support flexible “box-first” workflows.

Latest Resources

Conveying Strategies for Robotic Applications: How to Maximize Throughput
This webinar will discuss the recent development of embedding motion-control technology into conveyors to enable packages to be correctly presented to a robot so that throughput of the manual task that the robot has been assigned to perform is maximized.
Improve safety and ergonomics with code-compliant stairs
Outside the Box: Why parcel shippers are suddenly focusing on packing
More resources

Latest Resources

2023 Automation Study: Usage & Implementation of Warehouse/DC Automation Solutions
2023 Automation Study: Usage & Implementation of Warehouse/DC Automation Solutions
This research was conducted by Peerless Research Group on behalf of Modern Materials Handling to assess usage and purchase intentions forautomation systems...
How Your Storage Practices Can Affect Your Pest Control Program
How Your Storage Practices Can Affect Your Pest Control Program
Discover how your storage practices could be affecting your pest control program and how to prevent pest infestations in your business. Join...

Warehousing Outlook 2023
Warehousing Outlook 2023
2023 is here, and so are new warehousing trends.
Extend the Life of Brownfield Warehouses
Extend the Life of Brownfield Warehouses
Today’s robotic and data-driven automation systems can minimize disruptions and improve the life and productivity of warehouse operations.
Power Supply in Overhead Cranes: Energy Chains vs. Festoons
Power Supply in Overhead Cranes: Energy Chains vs. Festoons
Download this white paper to learn more about how both systems compare.