Storopack acquires long-term trade partner Alternative 1999

Storopack, a specialist in protective packaging, has acquired Italian company Alternative 1999.

Founded in Italy in 1999, Alternative has been a trade partner for the distribution of Storopack paper padding, air cushions, and foam packaging systems since 2008. With the acquisition, Storopack now has its own subsidiary in the Italian market, thereby improving access to local customers with its protective packaging solutions. Over the next few weeks, the company name will also be changed to Storopack Italia s.r.l. as part of the integration.

The company’s offices and service center are located in Cento, near Bologna. In 2014, Alternative achieved total sales of close to $7 million.

Company founder Andrea Salustro has successfully managed the company since 1999. Salustro will assist Storopack during the company’s integration into the corporate group and will continue to be responsible for activities in Italy.

“The main objective of the acquisition is to increase the market share of our protective packaging solutions,” explains Birger Johnsen, president of Storopack’s EMEA Packaging Division. “The strengthened presence, along with our well-established sales team, creates the platform for higher growth potential, stronger market positioning as a supplier of protective packaging and system solutions in the Italian market.”

Storopack, which is based in Metzingen, Germany, is a group of companies operating around the world. The family business was founded in 1874. Today, the Packaging Division is represented with offices in Europe, North America, South America and Asia. Through trade partners, Storopack products are available in more than 40 countries.