The Rebound Podcast: Supply chain transformation at GE Appliances

Listen in as GE Appliance’s Marcia Brey discusses the logistics behind one of the largest appliance distribution networks in the country

<p>Photo Caption: Marcia Brey, vice president of distribution at GE Appliances, is this guest on this episode of The Rebound Podcast.</p>

Photo Caption: Marcia Brey, vice president of distribution at GE Appliances, is this guest on this episode of The Rebound Podcast.

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On this episode of The Rebound, Marcia Brey, the newly-appointed vice president of distribution at GE Appliances, discusses how one of the country’s largest appliances manufacturers is transforming its transportation, logistics and distribution network to meet today’s challenges. ASCM CEO Abe Eshkenazi and SCMR Editorial Director Bob Trebilcock are hosts.

Appliance manufacturing is an extraordinarily competitive space with complex distribution and transportation requirements. The products are large, heavy and bulky, requiring special handling; industry leaders have to compete on quality, price and customer service; and they have to service a variety of channels, each with their own requirements. That’s everything from big box retailers to mom and pop appliance stores to the contractor market. Now, we can add e-commerce and direct-to-home delivery into the mix. 

On this episode of The Rebound, Marcia Brey discusses the ways GE Appliances, a storied name in U.S. manufacturing, is remaking its supply chain to meet these challenges.

Be sure to listen wherever you get your podcasts.

Click here to read about digital transformation at GE Appliances.


About the Author

Bob Trebilcock
Bob Trebilcock, editorial director, has covered materials handling, technology, logistics and supply chain topics for nearly 30 years. In addition to Supply Chain Management Review, he is also Executive Editor of Modern Materials Handling. A graduate of Bowling Green State University, Trebilcock lives in Keene, NH. He can be reached at 603-357-0484.

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