The Blue Dot Consumer: A discussion with Ken Hughes

Take your eye off what customers value and the game is over. Regardless of B2B or B2C markets, understanding the needs of the customer, what they value and how best to deliver on these needs is paramount to success.

Today, the Blue Dot Consumer—that blue dot on Google maps—is the world. Everything is shown from their perspective. They’re not “part of a big world,” they are the world. They are at the center and everything else revolves around them. They take a step left, your brand, your business model, your very proposition needs to take a step left with them—this is true customer empowerment at work.

In this podcast, Michael Levans, Group Editorial Director for Peerless Media’s Supply Chain Group, is joined by Ken Hughes, one of the world’s leading authorities on consumer and shopper behavior, to explore this metaphor and shed some light on how the shifting values of today's modern consumer—this Blue Dot Consumer—will surely make an impact the warehouse solutions of tomorrow.