Dallas Cowboys, Mitsubishi Logisnext Americas and Darr Equipment team up on stadium logistics

Mitsubishi Logisnext Americas, a leading North American provider and manufacturer of lift trucks and fleet solutions, has partnered with the Dallas Cowboys and Darr Equipment Company, the Official Lift Truck Provider of the Dallas Cowboys, on equipment for material handling processes.

The Dallas Cowboys have relied on a fleet of over 50 Cat lift trucks and Jungheinrich warehouse products to keep AT&T Stadium and The Star in Frisco football-ready, while making sure its Merchandising Distribution and Sales Center move at peak performance to keep up with the demand of its fans, Loginext noted. 

“Mitsubishi Logisnext Americas is excited to play a role in supporting the Dallas Cowboys’ commitment to delivering an exceptional game-day experience for their fans,” said Eric Gabriel, vice president, North America Dealer Sales, Mitsubishi Logisnext Americas. “The Dallas Cowboys are known for their intense commitment to win – on and off the field – and running a smooth operation is a critical part of their success.” 

Darr Equipment Company, Mitsubishi Logisnext Americas’ authorized dealer in Dallas, Texas, has served as the Official Lift Truck Provider of the Dallas Cowboys since 2009.

The Dallas Cowboys uses Cat DP120N and GP25N internal combustion pneumatic tire lift trucks to perform its ongoing stadium processes year-round, including maintenance and changeover of its 46 stadium turfs, each weighing 12,000 pounds. The Cat lift trucks are able to effortlessly move, set up and skillfully navigate the stadium's tight corners, Logisnext added.

“Our collaboration with Mitsubishi Logisnext Americas and Darr Equipment has been a game-changer,” said Andy Crerar, Stadium Project Manager, Dallas Cowboys. “Cat lift trucks have streamlined our operations, allowing us to be more effective, efficient and safe while completing our work on a daily basis. Our conversions have gone from 12 to 10 hours per changeover since switching to Cat.” 

Additionally, Logisnext and Darr equipment provide electric lift truck solutions to streamline warehouse distribution for the Cowboy's Pro Shop. At the Dallas Cowboys’ 400,000-square-foot merchandising warehouse, connected to the Dallas Cowboys Pro Shop, Jungheinrich pantograph reach trucks and high-level order pickers have become a vital component in daily tasks. The massive facility is designed to create, store and ship branded merchandise from Frisco, TX, to destinations around the world. The trucks are capable of operating two eight-hour shifts on a single charge.

“Jungheinrich has revolutionized the way we manage in the warehouse,” said Alex Luviano, product movement manager, Dallas Cowboys. “These trucks not only operate efficiently, but also provide a heightened sense of security, significantly elevating our overall productivity. The Dallas Cowboys is all about tradition and excellence, and these trucks are now part of that tradition.”