Loftware and NiceLabel combine under the Loftware umbrella

Loftware, Inc., a global leader in enterprise labelling and artwork management solutions, and NiceLabel, a leading developer of label management systems today announced that they are combining under the Loftware corporate umbrella. This union gives customers and partners an expanded choice of solutions, while providing enhanced labeling capabilities and the benefits of greater investment in cloud-based solutions and technologies. It also brings together 60 years of combined expertise in solving labeling challenges for companies of all sizes throughout a wide range of industries across the globe.

“Our customers, channel and technology partners and the overall market will benefit from our strategic vision to provide broader and deeper labeling solutions in addition to expanded scale, world-class services and global support. It also unites the best talent in the industry to drive new levels of innovation,” commented Loftware President and CEO, Robert O’Connor, Jr. “Loftware and NiceLabel have both seen sustained growth and expansion over the past several years, especially in 2020 when labeling solutions have become so critical to supply chain continuity. This move brings together two thriving organizations, providing momentum for significant expansion over the next decade and beyond,” he added.

NiceLabel’s extensive global partner network includes resellers, ISVs, OEMs and print technology partners that deliver NiceLabel labeling solutions and technology. In a complementary fashion, Loftware brings deep experience in selling, servicing and supporting Enterprise Labeling and Artwork Management solutions to large global organizations. The combined organization will continue to offer both Loftware and NiceLabel products, providing the broadest range of cloud-based labeling solutions for direct and channel partner customers across the globe. Together they will further enable supply chain agility, support evolving regulations and optimize business operations for companies across a wide range of industries including life sciences, manufacturing, food & beverage, retail, automotive, consumer products, apparel and more.

“We are delighted to combine with Loftware and look forward to expanding opportunities for our channel partners and end customers by providing new solutions and innovations to help them grow their business,” stated NiceLabel CEO, Chris Walsh. “The two companies offer truly complementary solutions that are more vital than ever. This combination represents a terrific opportunity to further accelerate growth especially as organizations look to address evolving customer and regulatory requirements and standardize labeling across worldwide operations,” he commented.

“Loftware and NiceLabel’s decision to join forces is one of the most notable developments in the barcode labeling market in recent times,” said Richa Gupta, Consultant at VDC Research. “We believe the combined synergies will enable the two brands—both leaders in their own right—to collaborate on their technological expertise, geographic footprint, vertical market presence, and go-to-market strategies for continued success as end user organizations look to automate their labeling processes and invest in future-ready solutions for the same.”