Subscribe to our free, weekly email newsletter!


Modex 2012: HighJump sees jump in cloud-based computing

Interest in cloud-based supply chain software solutions, like warehouse management systems (WMS), is growing, according to Chuck Fuerst, director of product strategy for HighJump (Booth 609).
By Bob Trebilcock, Executive Editor
February 06, 2012

Interest in cloud-based supply chain software solutions, like warehouse management systems (WMS), is growing, according to Chuck Fuerst, director of product strategy for HighJump (Booth 609). “Anywhere from 35% to 40% of our new prospects are asking about cloud solutions as a deployment option,” Fuerst told Modern during a booth visit.

While not all of those potential customers are opting to implement a cloud-based solution, it is the starting point for more customer conversations than in the past, he said.

A cloud-based implementation is one in which a solution provider like HighJump hosts the software application on its server, which is then accessed over the Internet by the end user. Cloud solutions were traditionally marketed as a way to save money because a customer has a faster implementation time, doesn’t have to invest in an infrastructure of servers, and doesn’t have to maintain the solution.

Increasingly, Fuerst said, the business conversation is changing. “There are upfront cost savings to a cloud solution compared to a conventional implementation,” he said. “However, we think that the gap narrows when you look out three to five years.” Instead, he said, end users are asking whether they want to devote their IT resources to a WMS or transportation management system. “Customers are telling us they’d rather devote their IT resources to other issues than maintaining and WMS system,” he added.

Modex 2012 is scheduled to be held February 6-9, 2012 in Atlanta’s Georgia World Congress Center. The tradeshow will showcase the latest manufacturing, distribution and supply chain solutions in the material handling and logistics industry. Modern’s complete Modex 2012 coverage.

About the Author

Bob Trebilcock
Executive Editor

Bob Trebilcock, executive editor, has covered materials handling, technology and supply chain topics for Modern Materials Handling since 1984. More recently, Trebilcock became editorial director of Supply Chain Management Review. A graduate of Bowling Green State University, Trebilcock lives in Keene, NH. He can be reached at 603-357-0484.


Subscribe to Modern Materials Handling magazine

Subscribe today. It's FREE!
Find out what the world’s most innovative companies are doing to improve productivity in their plants and distribution centers.
Start your FREE subscription today!

Recent Entries

MHI announced the MHI 2015 Innovation and Young Professional Award winners last night at their 70th Anniversary Celebration during ProMat 2015.

Today marks the conclusion of ProMat 2015, four days of comprehensive problem solving and networking to provide solutions to the complex manufacturing and supply chain challenges faced by industry today.

With a record 155,000 square feet of exhibit space reserved by nearly 350 companies back in December 2014, Modex 2016 will continue the show’s expansion in both solution offerings and popularity.

Doosan (Booth 662) highlighted the new BR18/20SP-7 narrow aisle reach truck, its first product in the class. It also showcased its first engine, which replaced third-party engines and is now used in all Doosan products.

During Wednesday’s afternoon keynote address, Apple co-founder Steve Wozniak, affectionately known as “The Woz,” suggested the future of technology now is every bit as uncertain to him as it was 30 years ago.



© Copyright 2015 Peerless Media LLC, a division of EH Publishing, Inc • 111 Speen Street, Ste 200, Framingham, MA 01701 USA