Sarah Carlson joins AutoGuide as VP marketing and business development

AutoGuide, a provider of automatic guided vehicles (AGVs), has appointed Sarah Carlson as the company’s new vice president of marketing and business development.

In her new role, Carlson will lead the development and execution of marketing activities across all sales channels and communication platforms for AutoGuide. She previously served as the marketing director for Daifuku North America.

“Sarah has been an extraordinary leader in the AGV industry through much of her career and brings a wealth of industry experience to the AutoGuide team,” said Jim Bradshaw, president and CEO of AutoGuide. “She shares our values and our focus on innovation and her proven track record will help us to accelerate AutoGuide’s growth.”

Carlson is a well-recognized AGV marketing and product expert who has more than a decade of material handling experience. Carlson has served on many AGV industry boards, including most recently chairing MHI’s Automatic Guided Vehicle Systems (AGVS) industry group.