Sauer-Danfoss announces new business structure

Company rolls out three new businesses to better align product lines with market needs.

By ·

Sauer-Danfoss has announced a new business structure including the creation of three new businesses that encompass all the cartridge and hydraulic integrated circuit (HIC) valves, gear pumps and motors, and inverter products previously manufactured and marketed within the central Sauer-Danfoss organization.

In the new structure, Comatrol will design, manufacture, and sell cartridge valves and HICs; Turolla OpenCircuitGear will design, manufacture, and sell open circuit gear pumps and motors, and Schwarzmüller-Inverter will likewise manage electric inverter products. Comatrol, Turolla, and Schwarzmüller-Inverter are members of the Sauer-Danfoss Group and fully owned by Sauer-Danfoss Inc.

Sauer-Danfoss will continue to design, manufacture and sell products in the hydrostatic propel, orbital motors, electronic components, steering, and PVG spool valves product lines. 

“I am extremely pleased to introduce these new businesses to the industry,” says Sven Ruder, president and CEO of Sauer-Danfoss. “While Sauer-Danfoss has enjoyed a market leadership position and tremendous growth since the merger of Danfoss Fluid Power and Sauer-Sundstrand in 2000, we have also learned, through our growing applications expertise and conversations with customers, that there were tangible differences in our product lines, in terms of customer needs and vehicle project timelines.” 

New vice president appointed
As a result of the creation of the new businesses, Ruder has named Domenico Traverso as vice president, Stand-Alone Businesses. Traverso will have overall responsibility for the new businesses and ensure that they achieve their full potential. Traverso will work from Sauer-Danfoss’ Reggio Emilia, Italy location. 

According to Traverso, “These new stand-alone businesses will operate as smaller, more agile entities, and will manage their own sales, production, and support organizations.” The new businesses will operate with faster, less complex organizations with the objective of becoming the most responsive in their respective markets. Each business has an individual strategy and development plan to maximize their potential and draw upon their individual strengths.

The directors leading these businesses are Gunnar Dæhlin, Turolla; David Duvall, Comatrol; and Thomas Schwarzmüller, Schwarzmüller-Inverter. 

Sauer-Danfoss implements new sales structure
Sauer-Danfoss itself is introducing a new, focused sales structure that is also the result of customer input and targeted research. “Sauer-Danfoss will seek to exceed customer expectations by creating a unique customer experience in all customer touch points, from pre-sales to after-market support,” said Ruder.  To accomplish this, Sauer-Danfoss has identified focus areas, centered on the customer:
? Fastest response
? Best quality and delivery performance
? Aligned sales processes
? Enhanced technical support
? Single point of contact for service and warranty support
? Best logistics and lean business processes

These efforts, together with an emphasis on maintaining the company’s position as a market and technology leader, will be carried out over the next several months. While Sauer-Danfoss’ sales and marketing organizations will continue to represent its products, each of the five ‘Business Areas’ (hydrostatic propel, orbital motors, electronic components, steering, and PVG spool valves) will have sales development managers to provide a higher level of product knowledge for the products they represent, and product application engineers who will specialize in the application of each product.

“We are excited about what the future holds for Sauer-Danfoss and our newly established, independent Comatrol, Turolla, and Schwarzmüller units,” concludes Ruder. “We believe all of our businesses will be in an even better position to exceed our

Subscribe to Modern Materials Handling Magazine!

Subscribe today. It's FREE!
Find out what the world’s most innovative companies are doing to improve productivity in their plants and distribution centers.
Start your FREE subscription today!

Article Topics

Automation · Motors · Sauer-Danfoss · · All Topics
Latest Whitepaper
Hydrogen, the Future of Materials Handling
Large, successful organizations are integrating hydrogen fuel cell technology into their lift truck fleets and benefiting from lower operational costs, reduced emissions and improved reliability.
Download Today!
From the October 2016 Issue
Brownells’ new Iowa distribution center has taken touches—and miles—out of the order fulfillment process and increased throughput with near 100% accuracy.
System Report: Brownells new DC is flexible and responsive
Pallet Usage Report: Pallets Remain Critical in the Modern-Day Warehouse
View More From this Issue
Subscribe to Our Email Newsletter
Sign up today to receive our FREE, weekly email newsletter!
Latest Webcast
Pallets: Supporting Product, Processes and the Enterprise
The smallest leak in performance or cost can bring a lean, nimble and speedy supply chain to a halt. During this 30-minute webcast we'll examine how Modern's readers use pallets to keep the wheels turning as they maneuver a road filled with sharp edges and potholes.
Register Today!
Brownells: Designing for Efficiency and Growth
Brownells’ new Iowa distribution center has taken touches—and miles—out of the order...
Industry celebrates National Manufacturing Day
Fourth annual Manufacturing Day is a grassroots effort by U.S. manufacturers to improve the public...

American Eagle Outfitters’ omni-channel journey
The fashion retailer has used warehouse execution software and automation to create a true...
The data-driven lift truck
Now that manufacturers and distributors are using the data from their automated systems to drive...