Survey asks: Need for green or need for speed?

Consumer preferences suggest businesses should reconsider chasing the Amazon model.

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A recent survey has found that more than half of e-commerce consumers (54%) are willing to pay at least 5% higher prices for products ordered online if they are delivered sustainably, and 76% would wait at least one extra day for climate-friendly transport.

These are among the findings of the “Need for Green or Need for Speed Survey” commissioned by consulting firm West Monroe Partners. The survey went on the reveal that although consumers seem positive about greener delivery, they are largely unaware such delivery options exist. Further, retailers supply virtually no green shipping choices in the course of e-commerce transactions.

In a recent interview, Yves Leclerc, managing director, supply chain, for West Monroe, said the results were surprising and challenge the assumption that same-day delivery is the “holy grail” of e-commerce.

Click here to read the full story on the Modern Materials Handling website.


About the Author

Josh Bond, Senior Editor
Josh Bond is Senior Editor for Modern, and was formerly Modern’s lift truck columnist and associate editor. He has a degree in Journalism from Keene State College and has studied business management at Franklin Pierce University.

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Peek Inside Trinchero’s New Automated Warehouse
When Trinchero Family Estates, one of the world's top wineries, consolidated its bottling and distribution with production, they knew they needed to ramp up speed and throughput. Partnering with Swisslog helped them achieve that goal—and more.
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From the March 2017 Modern Materials Handling Online Issue
If the early attendee forecast is any indication, you may have already landed in Chicago for ProMat 2017 (April 3-6), the materials handling industry’s leading trade show and educational conference, sponsored by MHI.
Lawson Products: Automation that fits
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