Survey asks: Need for green or need for speed?
Consumer preferences suggest businesses should reconsider chasing the Amazon model.
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A recent survey has found that more than half of e-commerce consumers (54%) are willing to pay at least 5% higher prices for products ordered online if they are delivered sustainably, and 76% would wait at least one extra day for climate-friendly transport.
These are among the findings of the “Need for Green or Need for Speed Survey” commissioned by consulting firm West Monroe Partners. The survey went on the reveal that although consumers seem positive about greener delivery, they are largely unaware such delivery options exist. Further, retailers supply virtually no green shipping choices in the course of e-commerce transactions.
In a recent interview, Yves Leclerc, managing director, supply chain, for West Monroe, said the results were surprising and challenge the assumption that same-day delivery is the “holy grail” of e-commerce.
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About the AuthorJosh Bond, Senior Editor Josh Bond is Senior Editor for Modern, and was formerly Modern’s lift truck columnist and associate editor. He has a degree in Journalism from Keene State College and has studied business management at Franklin Pierce University.
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