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Synergy unveils the future of warehouse orchestration

Synergy North America (Booth S2988), the experts behind leading edge Cloud-based WMS software SnapFulfil, is launching its latest breakthrough tech solution


From left: Smitha Raphael, chief product & delivery officer, and Rich Pirrotta, group CEO
From left: Smitha Raphael, chief product & delivery officer, and Rich Pirrotta, group CEO

Synergy North America (Booth S2988), the experts behind leading edge Cloud-based WMS software SnapFulfil, is launching its latest breakthrough tech solution—SnapControl—designed to orchestrate all automation devices and robotic systems centrally within the warehouse.

“As businesses adopt new technologies and automation to mitigate labor challenges and make warehouses more efficient and productive, the ability to rapidly integrate and operate these investments is critical,” said Synergy Logistics Group CEO Rich Pirrotta. “Synergy is one of the very few WMS providers with an integrated, holistic and high value solution that can be deployed quickly, cost effectively and with minimum disruption.”

As a multiagent rather than just a point solution, SnapControl brings a more uniform approach to automation, which also makes this pioneering orchestration platform completely device and technology agnostic. Synergy successfully deployed this approach at a customer location during the fourth quarter of 2022 and was able to deliver a go-live in weeks without any major software upheavals.

ProMat 2023 was held March 20-23 at Chicago’s McCormick Place. The tradeshow showcases the latest manufacturing, distribution and supply chain solutions in the materials handling and logistics industry. Modern’s complete coverage of the show.


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About the Author

Bridget McCrea's avatar
Bridget McCrea
Bridget McCrea is an Editor at Large for Modern Materials Handling and a Contributing Editor for Logistics Management based in Clearwater, Fla. She has covered the transportation and supply chain space since 1996 and has covered all aspects of the industry for Modern Materials Handling, Logistics Management and Supply Chain Management Review. She can be reached at [email protected] , or on Twitter @BridgetMcCrea
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