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Toyota extends “Giving Veterans a Lift” program through 2014

Dealership technician career opportunities and operator safety training extended to veterans.
By Modern Materials Handling Staff
February 20, 2014

Toyota Material Handling, U.S.A., (TMHU) supplier of the number one selling brand of lift trucks in North America, has announced the extension of the company’s “Giving Veterans a Lift” dealership technician career and operator safety training program through Dec. 31, 2014.

Toyota created the program to help veterans find employment and equip them with job skills to support a career in the material handling field. The program also assists Toyota dealers recruit qualified service technicians. Through the Giving Veterans a Lift program, Toyota Industrial Equipment dealers helped nearly 300 veterans obtain forklift training and hired several other veterans.

“Veterans have great work attributes that apply to the material handling industry: team leadership, a strong work ethic, adaptability and the ability to problem solve,” said Jeff Rufener, president of TMHU. “Toyota is pleased to help veterans receive training that aids them in a material handling career. We look forward to reaching even more service men and women through our program in 2014.”

Giving Veterans a Lift supports veterans two-fold. Veterans are encouraged to apply for Toyota Industrial Equipment (TIE) dealership service technician career opportunities at toyotalifttech.com. For every veteran hired by a TIE dealer as a service technician, TMHU will match a dealer’s donation (up to $500) to Hire Heroes USA, in honor of the newly hired veteran.

Hire Heroes USA (Hire Heroes) is a national nonprofit organization that provides dedicated, personal assistance to transitioning service members, veterans and their spouses in order to overcome barriers to employment. Hire Heroes has gained national recognition for its comprehensive “recruitment to placement” continuum of veteran assistance and corporate engagement, resulting in two veterans confirmed hired every day.

Through a second facet of the Giving Veterans a Lift program, Toyota and the participating dealer provide discounted forklift operator safety training for veterans. This program is available through Toyota’s network of participating dealers and offers veterans a $200 discount, making the training complimentary in most cases. To learn more about the Giving a Veterans a Lift programs, click here.

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About the Author

Josh Bond, Senior Editor
Josh Bond is Senior Editor for Modern, and was formerly Modern’s lift truck columnist and associate editor. He has a degree in Journalism from Keene State College and has studied business management at Franklin Pierce University.


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