Toyota Forklift launches new website

New site includes dealer location, product and forklift comparisons, specification and custom equipment needs.

By ·

Toyota Forklift, the world’s leading brand of material handling equipment, has partnered with Blackstone Media to launch their redesigned website: ToyotaForklift.com.

The new design is intended to enhance the user experience, increase traffic, and provide more lead generation activity. The site features a variety of content and features, including dealer location, product and forklift comparisons, forklift specification and custom equipment needs.

“Blackstone Media was the right fit,” said Toyota’s digital marketing manager Stephen Rosenberg. “The agency’s transparency and communication were exceptional, and we had trust and confidence in their ability to do the work.”

The project began with an intensive research and discovery process, which reinforced Toyota’s reasons and goals for the new site. The new design displays Toyota forklifts and material handling products with built-in metrics to analyze lead generation and website traffic. New website content includes industry-related resources, solutions content, information on service, parts, and maintenance, and content about technicians and Toyota’s career opportunities.

“We were delighted to be selected,” said Blackstone Media CEO Taylor Trusty. “Our teams have great chemistry, and our companies are aligned in our quality of work and products. It’s a great partnership.”


Subscribe to Modern Materials Handling Magazine!

Subscribe today. It's FREE!
Find out what the world’s most innovative companies are doing to improve productivity in their plants and distribution centers.
Start your FREE subscription today!

Latest Whitepaper
Your Guide to Voice for the Warehouse
Is voice a good fit for my operation? How would voice work in my warehouse? With the help of the Vitech Guide to Voice, you can find all the answers to your voice questions in one place.
Download Today!
From the October 2017 Modern Materials Handling Issue
An early adopter, Rochester Drug Cooperative is using robotic piece-picking technology to complement picking of slow-moving items. System report for Rochester Drug Cooperative, Robotic picking and inventory management, Innovative distribution center robotics solutions , IAM Robotics case study
Injecting agility into WMS implementation
The Big Picture: Business as Unusual
View More From this Issue
Subscribe to Our Email Newsletter
Sign up today to receive our FREE, weekly email newsletter!
Latest Webcast
The State of the DC Voice Market
A lot has changed in the last 10 years, especially in voice technology. This webinar will cover the state of the voice market, review two leading voice solutions and help you gain a better understanding of the options and capabilities available today.
Register Today!
EDITORS' PICKS
Rochester Drug Cooperative: Robots ready for work
It’s still early stages, but Rochester Drug Cooperative is proving that mobile robotic piece...
Manufacturing Day: 2,716 events from Hawaii to Alaska to Puerto Rico
Events to be scheduled throughout the month, so the remaining 249,185 manufacturing firms in the...

System Report: Pouch sorter powers Stage’s fulfillment needs
How a hometown department store chain transformed its e-fulfillment processes with pouch sortation...
Cubing and Weighing Equipment: Measure Up
The use of cubing and weighing equipment is growing beyond dimensional weight applications.