Branded, versatile packaging system replaces cardboard

New packaging helps hurricane-resistant windows and doors stand up to shipping and punishing weather.

By ·

SIW Windows and Doors offers a complete line of hurricane impact-resistant aluminum windows and doors. In 2002, the company opened a new manufacturing plant in Delray Beach, Fla., and products are sold and shipped throughout southwest Florida, including Miami, Palm Beach and Broward County. After improving its packaging, the company reduced product damage while presenting a more appealing product.

Previously, the company used non-branded corrugated packaging that adversely impacted consumer confidence and occasionally resulted in product damage in transit. The company considered an edge-protection solution with single-piece construction that can be formed into a variety of widths and leg lengths.

Abe Lopez, president and CEO of SIW, decided to take it one step further and use a three-sided edge protection solution (Great Northern Laminations). To achieve a variety of sizes, workers can fold the packaging along scored lines and it is ready to use. Products can also easily stack one on top of another to use space efficiently and optimize transport costs.

The new packaging is also branded with the SIW logo to set their product apart from others. “Now our packaging sets the tone for our quality product,” Lopez says. “Customers can clearly see they’re getting the best hurricane impact resistant windows and doors available in the marketplace.”

The supplier’s team was very knowledgeable and knew the right expert to call in to discuss his needs, Lopez says.

“We appreciated the fact that they came in to actually see our products and talked with us about what we wanted and needed,” he adds. “Then they made a recommendation that was well-suited to our situation.”

Lopez says the transition to the new packaging was simple and continues to work well. “My employees like how easy it is to use and work with,” he says. “In some cases, they combine it with corrugated under the edge protection as an added cushion, and then strap the whole thing together. It also helps us keep freight costs down, which we appreciate, as do our customers.”


About the Author

Josh Bond, Senior Editor
Josh Bond is Senior Editor for Modern, and was formerly Modern’s lift truck columnist and associate editor. He has a degree in Journalism from Keene State College and has studied business management at Franklin Pierce University.

Subscribe to Modern Materials Handling Magazine!

Subscribe today. It's FREE!
Find out what the world’s most innovative companies are doing to improve productivity in their plants and distribution centers.
Start your FREE subscription today!

Article Topics

Packaging · Packaging Corner · · All Topics
Latest Whitepaper
Totes keep produce fresh from field to store
A two-part reusable plastic tote features a frame that cradles produce in a recyclable, replaceable sleeve.
Download Today!
From the December 2017 Modern Materials Handling Issue
Confronting an aging materials handling system and new channels of business with new customer expectations, Rocky Brands installed a put-to-light and sortation system to ramp up fulfillment.
The Big Picture: Navigation Gets a Reboot for Automatic Vehicles
Top 20 3PL Warehouses 2017: Growth amid change
View More From this Issue
Subscribe to Our Email Newsletter
Sign up today to receive our FREE, weekly email newsletter!
Latest Webcast
The State of the DC Voice Market
A lot has changed in the last 10 years, especially in voice technology. This webinar will cover the state of the voice market, review two leading voice solutions and help you gain a better understanding of the options and capabilities available today.
Register Today!
EDITORS' PICKS
System Report: Rocky Brands Sees the Light
Confronting an aging materials handling system and new channels of business with new customer...
Top 20 industrial lift truck suppliers, 2017
The top lift truck suppliers list is changing with industry acquisitions causing a dramatic...

Lodge Manufacturing: Distribution Cast in Iron
In a new facility, iPhones and a new WMS allowed cookware manufacturer Lodge to double its business...
Rochester Drug Cooperative: Robots ready for work
It’s still early stages, but Rochester Drug Cooperative is proving that mobile robotic piece...