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Lift trucks on demand for party goods retailer

Casebook 2012: Company meets seasonal distribution needs through optimized lift truck fleet usage program.
By Josh Bond, Senior Editor
October 13, 2011

Selecting the ideal fleet of lift trucks can be a challenging task for any company, especially for businesses with seasonal demands. PartyLite Gifts solved its equipment selection dilemma by partnering with a local sales and service center to implement a customized equipment usage program.

PartyLite’s distribution center in Carol Stream, Ill., relies on a fleet of 20 lift trucks that include turret trucks, orderpickers, counterbalanced lift trucks and pallet trucks. To better handle seasonal demand changes, the usage program gives the option to choose when to activate certain lift trucks, based on materials handling demands.

Under the agreement, a service technician continually monitors the equipment and performs scheduled maintenance services when the equipment is not in use, limiting any unplanned downtime for the equipment and helping the company get work done efficiently and on time. When the lift trucks reach a pre-determined number of operating hours, the units are replaced. This process maintains the most cost-efficient and effective equipment for use by the company.

“It provides a lot of peace of mind to know we have access to the lift trucks we need when we need them,” says Mark Pennybacker, senior director of North American distribution for PartyLite. “Having the usage plan and service program in place has provided us with a very high level of support and service, as the reliability of the equipment is extremely important in helping us meet the demands of our business.”

The Raymond Corp.

More Lift Truck Coverage

More from Modern’s 2012 Casebook

About the Author

Josh Bond
Senior Editor

Josh Bond is Senior Editor for Modern, and was formerly Modern’s lift truck columnist and associate editor. He has a degree in Journalism from Keene State College and has studied business management at Franklin Pierce University.

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