Zebra Technologies to acquire Profitect Inc.

Zebra Technologies Corporation has acquired Profitect Inc., a privately-held leading provider of prescriptive analytics for the retail and consumer packaged goods (CPG) industries.

Using machine learning and prescriptive analytics, Profitect’s solution identifies opportunities to positively impact sales and margin for some of the most recognized retail and CPG brands in the world. Profitect uses data from across the value chain for improving inventory and pricing accuracy, out of stocks, supply chain inefficiency, unsellable merchandise, and assortment discrepancies. The solution identifies a potential opportunity and can generate suggested actions, sending them directly to a worker’s mobile device, providing step-by-step instructions for resolution. By enabling users to understand and act on data, Profitect customers typically realize sales lift, as well as margin and labor productivity improvement enabling a better overall consumer experience.

Zebra will also leverage the investment to accelerate the development of its Savanna data platform through the acquisition of Profitect’s technology, talent, and skillsets. Combining the real-time data that Zebra solutions capture with Profitect’s access to operational data, machine learning, and prescriptive analytics, Zebra will work with its partners to empower front-line workers across all verticals with the insights they need to make better, faster, smarter decisions.

“The acquisition of Profitect expands our relevancy deeper and wider in global retail operations while advancing our software capabilities to make our Enterprise Asset Intelligence vision even more accessible,” said Anders Gustafsson, Chief Executive Officer of Zebra Technologies. “We have had a strong relationship with Profitect for the past five years through Zebra Ventures, and we are excited to take our strategic investment to the next level by welcoming the Profitect team to the Zebra family.”

“We are excited to join Zebra and bring our award-winning prescriptive analytics solution to every worker at the edge,” said Guy Yehiav, Chief Executive Officer and Chairman of the Board of Profitect, who will be a key leader in the business integration. “Together we will ensure the workforce of the future is more connected and optimally utilized. We value Zebra’s support and expertise over the past five years as a key venture capitalist. I’m proud of the contribution that Profitect’s solution will bring to Zebra and look forward to working closely to deliver prescriptive analytics as part of its innovative and broad solution portfolio.”