B2B Sellers Prefer a Unified Approach for Ecommerce

A new study from Forrester Consulting, commissioned by NetSuite, found that many midmarket, B2B sellers say their ecommerce solutions have contributed to their growth in sales, new customer acquisitions and improved customer relationships.

Businesses that adopted a single, unified solution to run their ecommerce and back-office systems reported experiencing even greater benefits. The study reports 62% of midmarket, B2B sellers planning an ecommerce purchase intend to adopt an integrated solution.