MMH    Topics 

Apple Exposes Plans for Its Self-Driving Car

Apple has acknowledged for the first time that it is investing in building a self-driving car, and in a letter to US transport regulators, Apple said it was "excited about the potential of automated systems in many areas, including transportation."


Last week, Apple wrote a letter to the U.S. National Highway Traffic Safety Administration telling it that "new entrants" to the auto industry should get the same rights as the established companies in the industry, reports VentureBeat.

In the letter, Apple admits to its interest in "machine learning and automation" as it pertains to transportation.

Apple uses machine learning to make its products and services smarter, more intuitive, and more personal. The company is investing heavily in the study of machine learning and automation, and is excited about the potential of automated systems in many areas, including transportation.

Apple points out that established car manufacturers do not have to pursue exemptions to the Federal Motor Vehicle Safety Standards when attempting to test cars on public roads due to the Fixing America's Surface Transportation (FAST) Act. New entrants in the auto industry, like Google and others, are not granted the same right under the FAST Act.

The Cupertino company argues that the best way to maximize safety benefits for autonomous vehicles, ensure fair competition and encourage innovation is for the NHTSA to amend policy to state that seeking exemptions isn't necessary for internal development vehicles on public roads.

The other half of the letter, which is dated November 22, addresses the Federal Automated Vehicles policy and a proposed data sharing program. "Apple agrees that companies should share de-identified scenario and dynamics data from crashes and near-misses," the letter says.

"Data should be sufficient to reconstruct the event, including time-series of vehicle kinematics and characteristics of the roadway and objects." Apple also points out that data sharing should not come at the expense of privacy, and that companies should invest resources to protect the "individuals' fundamental right to privacy."

In October, it was reported that Apple was abandoning its car plans "for now." After numerous layoffs and reassignments, the remaining members of the Apple Car team were said to be focusing on autonomous systems. Dozens of employees are also working on a car operating system in Canada. The letter was signed by Apple VP of Product Integrity Steve Kenner, who used to be Ford's Global Director of Automotive Safety. It's not known when Kenner joined Apple, as his LinkedIn still lists Ford as his employer.

Update: Apple issued a statement to Financial Times confirming the letter and Apple's interest in helping to define rules for self-driving vehicles.

“We’ve provided comments to NHTSA because Apple is investing heavily in machine learning and autonomous systems,” the Apple spokesman said. “There are many potential applications for these technologies, including the future of transportation, so we want to work with NHTSA to help define the best practices for the industry.”

Source: MacRumors

Related Article: U.S. Department of Transportation Sets Federal Policy for Self-Driving Vehicles


Article Topics

   All topics

Latest in Materials Handling

U.S-bound May imports continue to grow, reports S&P Global Market Intelligence
AGILOX North America opens new headquarters, announces new CEO
Auriemma becomes new CEO of Business Unit Software at Körber
Expo Pack México 2024 sets new records
Hai Robotics announces move of its Americas headquarters to Atlanta metro
Glencore improves recycling plant safety with ELOKON’s proximity detection system
National Forklift Safety Day: Yale Reliant operator assistance technology reaches 14 million hours of real-world run time
More Materials Handling

Subscribe to Materials Handling Magazine

Subscribe today!
Not a subscriber? Sign up today!
Subscribe today. It's FREE.
Find out what the world's most innovative companies are doing to improve productivity in their plants and distribution centers.
Start your FREE subscription today.

June 2024 Modern Materials Handling

National Forklift Safety Day comes once a year in June, but various sensor and vision-based, ‘operator-assist’ technologies, as well as telematics, are used daily to enhance the level of operator awareness for manually operated lift truck fleets.

Latest Resources

Empowering Your Workforce: Integration of Wearables and AMRs to Increase Picking Productivity
Join us on June 20 to discover how integrating wearables and AMRs can revolutionize picking productivity and operational efficiency in your warehouse and manufacturing environments.
Packaging Efficiency: The modern way to reduce freight costs
Lift Trucks & Accessories: The Trusted Workhorse Evolves
More resources

Latest Resources

2023 Automation Study: Usage & Implementation of Warehouse/DC Automation Solutions
2023 Automation Study: Usage & Implementation of Warehouse/DC Automation Solutions
This research was conducted by Peerless Research Group on behalf of Modern Materials Handling to assess usage and purchase intentions forautomation systems...
How Your Storage Practices Can Affect Your Pest Control Program
How Your Storage Practices Can Affect Your Pest Control Program
Discover how your storage practices could be affecting your pest control program and how to prevent pest infestations in your business. Join...

Warehousing Outlook 2023
Warehousing Outlook 2023
2023 is here, and so are new warehousing trends.
Extend the Life of Brownfield Warehouses
Extend the Life of Brownfield Warehouses
Today’s robotic and data-driven automation systems can minimize disruptions and improve the life and productivity of warehouse operations.
Power Supply in Overhead Cranes: Energy Chains vs. Festoons
Power Supply in Overhead Cranes: Energy Chains vs. Festoons
Download this white paper to learn more about how both systems compare.