IWLA announces refreshed brand, Web site

IWLA, the trade association for the warehouse logistics industry, unveils a brand refresh that highlights the association's specific mission and audience.

By ·

IWLA, the trade association for the warehouse logistics industry, unveils a brand refresh that highlights the association’s specific mission and audience. The rebranding includes a new logo and tagline: “The Resource for Warehouse Logistics.” The IWLA website (http://www.IWLA.com) is also changing to reflect the association’s focus.

“The International Warehouse Logistics Association has evolved alongside the warehouse-based third-party logistics industry. Our board members, all of whom are industry leaders, realized that our brand and forward-facing presence needed to evolve with these changes,” says Steve W. DeHaan, IWLA president & CEO. “IWLA members, as they have been for more than 120 years, are experts in providing warehousing services. However, they now are also true logistics providers in the broader supply chain who complete value-added services for their customers.”

IWLA creates programs, products, and services for warehouse logistics businesses and for the suppliers/vendors who serve them. In addition, IWLA is the resource for shippers, manufacturers, and other business seeking a warehouse logistics supply-chain partner. The new logo set reflects all these audiences.

“We began the process by assessing how members and nonmembers felt about the association and its messaging. We asked simple questions like how they explain IWLA to others and the ways in which IWLA has benefitted them,” says Rob Russo, president of Port Jersey Logistics, who led the IWLA Rebranding & Website Task Force.

Russo cites many ways IWLA is “The Resource for Warehouse Logistics”:
—IWLA creates educational programs and webinars focused on specific areas of warehouse logistics-legal, technology, operations, sales, and safety.

—IWLA uses a “council” structure to address specific needs of niche warehouse logistics industry segments. The association creates resources, information, and opportunities for providers who handle chemicals or food; who have rail access; and who want to actively embrace supply chain diversity and sustainability.

—IWLA is the only source for government relations focused on the warehouse logistics industry. IWLA fosters participation, strategic alliances/coalitions, and relationships with elected officials and regulators.

—IWLA continues to serve members with business solutions: The association offers access to insurance, legal counsel, commodities, technology, a career center, and human resources services.

—IWLA is an access point for information that is important to members - regulations, laws, real estate, economic, e-commerce, transportation news and more - through e-newsletters, newsfeeds, alerts, the website, a quarterly magazine, and social media.

—The new IWLA web site, launching soon, boasts the latest online technology, SEO components, and style to complement the new brand platform. The new site includes an events calendar, categorized newsfeeds, council pages, an updated job board, video and on-demand webinar library, and a customized warehouse search tool.

“These changes really reflect what our members do and how they do it,” DeHaan adds. “And they reflect the association’s and its members’ ability to nimbly evolve with the needs of the industry. We are excited about the future and IWLA’s role shaping and serving the supply chain.”

Subscribe to Modern Materials Handling Magazine!

Subscribe today. It's FREE!
Find out what the world’s most innovative companies are doing to improve productivity in their plants and distribution centers.
Start your FREE subscription today!

Article Topics

IWLA · Third-Party Logistics · Warehouses · · All Topics
Latest Whitepaper
Insider Q&A: The Robotics Revolution is here. Is your company ready for it?
Download this free Insider Q&A with Matt Wicks, VP, Product Developent, Honeywell Intelligrated for his unique perspective on robotics in the modern-day warehouse.
Download Today!
From the February 2019 Modern Materials Handling Issue
Mobile collaborative robots have increased productivity and throughput at GEODIS’ Indianapolis e-fulfillment center.
Modern’s System Report: Robots at GEODIS
ProMat 2019 to showcase record number of exhibitors, 45,000+ attendees
View More From this Issue
Subscribe to Our Email Newsletter
Sign up today to receive our FREE, weekly email newsletter!
Latest Webcast
The Impact of e-Commerce on an Organization’s Fulfillment Operations
This exclusive research study, conducted by Modern Materials Handling on behalf of Honeywell, investigates the consequences e-commerce has on an organization’s fulfillment operation.
Register Today!
System Report: Bulking up at Canadian Tire
One of Canada’s largest retail brands took bulk handling to new levels of automation and...
Resilience and innovation at Gap Inc.
Just months before the start of the 2016 holiday season, one of Gap Inc.’s distribution centers...

System Report: Luxottica keeps it simple
Simplification and consolidation drove the design of a new 1.1-million-square-foot logistics campus...
Goya Foods’ secret ingredient: Lift trucks
The leader in Hispanic food and beverage products puts a variety of lift trucks and racks to work in...