Synergy announces new tech integration partnership

Warehouse software provider Synergy Logistics, has partnered with connected fulfillment solutions specialist, Techdinamics, to provide customers of its warehouse management system (WMS) with integrated rate shopping and transportation management capabilities.

The alliance with Ontario-based Techdinamics is around its techSHIP solution, which integrates with Synergy’s advanced WMS SnapFulfil.  Together, the partners explained, the solutions create a fully connected workflow – order, WMS, pick, pack, ship – to get orders out the door faster and correctly, but with no additional labor and lower operating costs.

Both companies are showing at Manifest in Las Vegas – Synergy Logistics at Booth 1504 and Techdinamics at Booth 1725.

TechSHIP is a cloud-based application that quickly and easily integrates with multiple small parcel, Less-Than-Truckload (LTL) and Full Truckload Freight (FTL) carriers to generate shipping labels and custom documentation. It also provides lower cost or most appropriate services for customer product lines, depending on selection, ship to addresses and other preferences.

The generated label and tracking information seamlessly populate SnapFulfil, Synergy pointed out. This integrated process, known as the blackbox API, grants SnapFulfil operators access to comprehensive shipping software without the need to navigate between multiple screens. With connections to over 150+ carriers, techSHIP enhances order accuracy, accelerates order processing, ensures on-time delivery, and offers competitive shipping rates.

Smitha Raphael, Chief Product & Delivery Officer for Synergy Logistics, says: “The techSHIP solution offers depth of integration, but also speed, as you can write your own, multiple management rules. It’s a quick and agile system like ours and customers can be configured and up-to-speed within 20-30 minutes for rapid efficiencies and return on investment.”

The partnership is already working well for Utah-based online beauty retailer, Younique, as the integration with techSHIP has enabled them to not only onboard previously unavailable carriers like Purolator, but via SnapFulfil’s batch functionality print labels far more efficiently and quickly for high volume orders - decreasing the cost levels on their shipping for the first time.

Reg Adams, President at Techdinamics, adds: “The partnership is a natural fit as SnapFulfil seamlessly integrates with techSHIP's API, enabling users to stay within the WMS for order processing and label generation. Users can handle their orders in the WMS as usual and the system automatically communicates with techSHIP. This allows the full and dynamic utilization of techSHIP's order management rules and rate shopping capabilities.